The Recommended Retail Price (RRP) is a pricing suggestion provided by the manufacturer or supplier of a product. It indicates the price at which the manufacturer suggests the product should be sold in the retail market. The RRP is often used as a reference point for consumers and retailers.

Retailers are not bound to sell products at the RRP. Retailers may choose to sell the product at a higher or lower price depending on various factors, including market conditions and promotional strategies.

The JBL web shop always introduces new products at the RRP but may deviate from the RRP after introduction depending on the factors described above.

When a promotion is shown, the crossed-out reference price and/or the savings percentage are based on the lowest price listed on the JBL web shop in the 30 days prior to the promotion.